A beauty launch told in thirty-second stories
A launch film, product close-ups and a library of vertical cuts shot once and edited for every channel.
- Lead capability
- Video Production
- Sector
- Beauty
- Market
- United Arab Emirates
- Stack
- Brand video · Motion · Editing · Sound
(01)The brief
A new range, a fixed launch date and no content beyond packshots. The launch needed video for the site, paid social, marketplaces and retail screens, in four aspect ratios.
(02)What we did
- 01
Wrote one story for the range, then storyboarded it for 16:9, 9:16, 1:1 and 4:5 from the start.
- 02
Shot product, texture and hands-on footage in a single studio day.
- 03
Edited a hero film, fifteen-second ads and a set of looping product clips.
- 04
Delivered captioned, platform-ready files with a naming system the team can reuse.
(03)The build
What we built
- Storyboards
- Studio shoot
- Hero launch film
- Social + ad cuts
- Product loops
- Captioned exports
Stills from the vertical cuts, framed as they play on a phone.
(04)What changed
What changed
Every launch channel had native-format video on day one.
The same footage keeps producing new cuts for later campaigns.
Product pages show texture and use, not just packshots.
Capabilities on this project
(05)Start here
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